from the UK...

The last time I went into Tod's in London's Sloane Street, I fell in love with a handbag. It was a subtle shade of green, small and just too cute for words.



I picked it up, hung it off my arm and did a twirl. It made my existing handbag (also designer) just seem cumbersome and old-fashioned.
Immediately, I gave myself a budget beyond which I simply wouldn't venture: £250 was my limit.

A sales assistant looked me up and down as if to say: "Oh dear, did she get dressed in the dark?"

"How much is this bag?" I asked.

"It's £385," she replied.

"Oh," I said, still gazing at it.

"Are you going to let it go?" she demanded after another minute, as though it was perfectly apparent that a style-free zone like me could never hope to own such a beautiful thing.

It was partly her attitude that made me do it, but also the bag made me do it. "No, I'll have it," I said and marched to the till.
Even as I handed over my credit card, I knew it was a daft thing to do. What was I doing spending a small fortune on something I would barely be able to fit my hairbrush into?



Bag a bargain: Two-thirds of Britons are proud to buy fake goods and save a small fortune in the process


A year on, the bag is consigned to the back of the wardrobe. But in many ways, that little handbag was a wise investment that has proved its worth many times over. It was the moment I realised the luxury goods industry is a giant buying conspiracy.

Here is a business that spends billions trying to persuade us that their trinkets can transform our lives, when the simple truth is that they do no such thing.

So I was thrilled to read this week that two-thirds of us are proud to fake it. More than three million Britons bought fake luxury goods last year, an increase of 20 per cent on 2005.

Perhaps more significantly, we're no longer ashamed to admit they're not the real deal - a trend which the report describes as "a deeply concerning shift in consumer behaviour" and which the rest of us call "a reason to celebrate".

Just last week a fashionable friend came back from a market with a T-shirt emblazoned with the word 'Gucci'.

"Is it real?" I gawped.

"Who cares?" she responded. And what's good enough for her is certainly good enough for me.

It's as if we have come full circle, with those who pay full whack for a designer item becoming the ones to be sneered at.

You have only to look at those who are happy to spend £1,000 on a handbag or ten times that sum on a watch: the footballers' wives; oligarchs' mistresses; the Saudi bling brigade; and City bonus boys.

Far from being trendsetters, this ultra-wealthy lot are seen in stylish circles as the very height of vulgarity: so much money, so little taste.
No, the smart ones are those who can sniff out a bargain: the Primark dress that looks just like that one from the Paris shows; the beautiful pendant that's paste not diamond; the 'snakeskin' wallet that's never been near a reptile; and the 'Romford Rolex' that could fool all but an expert eye.

Listen carefully at any fashionable gathering and you will hear the women competing with one another to reveal how little they paid for their outfit or accessories.

"Love those shoes, darling. Manolo Blahnik?"

"Don't be silly, sweetie! £20 from eBay!"

"Oh, you are sooooo clever!"

For luxury goods firms, this is obviously a worry. The boom in fakes has hit their bottom line, so they are eager to point out there is a hidden price to pay. By buying on the black market, we could be supporting Algerian gangsters, Chinese Triad gangs and other unsavoury types.

True, no doubt. But if we're on the subject of organised crime, is it not daylight robbery for designer labels to charge £800 for a pair of shoes that costs a fraction of that to manufacture?

Who's the real rip-off merchant? The shop that's charging £100 for a pair of jeans that cost a fiver to make or the dodgy geezer who'll flog you a near identical pair for £15 from the back of his lorry?

Luxury brands who complain about cheap copies are like those celebrities who moan about all that horrible media intrusion while simultaneously trying to flog their wedding pictures in six-figure magazine deals. They want to generate hype when it suits them, yet cry foul when it doesn't.
Well, now we consumers have become more savvy. In an age of internet shopping and mass travel, we know we don't have to wait six months and fork out a month's pay for the privilege of owning the must-have bag of the season when we can get something similar off the web or a foreign market stall for just £30.

"Outrageous!" say the designers. "Forget the price; think about the quality - there's simply no comparison."

Sorry, I've seen for myself that a designer label is no guarantee of endurance. My 'Ralph Lauren' T-shirt from a market stall in Beijing is going strong after ten years, while my husband bought the real deal four years ago and it's falling to bits.

Besides, if designer brands really were a byword for craftsmanship and quality, it would be far harder for the fakers to get away with their ripoff versions.

But in an age when even that great British marque Burberry has moved its manufacturing base from Britain to China, it's no wonder we're unwilling to fork out for designer goods.

As far as we're concerned, they are knocked off on a production line in the Far East and have only the final details applied in London to justify the label 'Made in Britain'.

No, the main reason designer labels charge 20 times more than the fake equivalent is not because they are 20 times better made, it is to pay for all that glossy advertising and those super-chic shops with their oh-so-snooty staff to sneer at mere mortals who dare to venture inside.

Well I say: Enough! For too long, we have been victims of a fashion industry that takes itself far too seriously and has been laughing (behind our backs) all the way to the bank.

Who can really blame us if we take retail revenge and don't ask too many questions about the provenance of that Chanel handbag or Louis Vuitton wallet we've been offered for £25.

Illegal? Most probably.

Immoral? Not in my book.

Though I draw the line at fake sunglasses (you can never be sure they'll protect your eyes from UV rays), I'm willing to consider anything else.

When my husband asked me to marry him, I knew the engagement ring I wanted: gold with small diamonds around the band. Made by Tiffany, it cost around £2,300.

Did I get it? Did I heck. I had one made in Lewes, East Sussex, with bigger diamonds than the original for a quarter of the price.

No, it didn't come in one of those pale blue boxes, but I got far more bauble for my bucks.

I am not arguing that designer goods aren't lovely. I still get a little shiver of excitement about a sprinkle of genuine luxury in my life (expensive face creams are a particular weakness).

But what I - and millions like me - have realised is that as lovely as these luxuries may be, they are not going to change our lives in any significant way, except to make us poorer.
If that makes me a faker, I'm proud of it.

Counterfeit products becoming socially acceptable in Britain


London: Around one in eight British shoppers has bought a counterfeit watch, handbag or other product in the last year as it becomes more socially acceptable, a study by lawyers Davenport Lyons and Ledbury Research found.

"The most dramatic change in attitudes towards fakes is that they have reached their tipping point. They have become socially acceptable," the study said.

Two-thirds of Britons readily admit to peers that they have bought a counterfeit product, it showed.

But it also that found just under a third of the buyers of fake goods said the experience made them more likely to buy the genuine one.

Not everyone wants to be seen with counterfeits.

"It's socially unacceptable to have fake designer goods in this place ... the more expensive the better, and make sure your Todd's handbag is thrust right into someone else's face when you're in the lift," said one analyst at a global bank, who declined to be named.

Burberry, famous for its camel, red and black check fabrics, has slipped to number three in counterfeit sales behind leather goods maker Luis Vuitton and Gucci, owned by retailer PPR, the study said.

"It's not a table we would want to be top of. The availability of counterfeit Burberry goods has declined ... designers have focused away from the Burberry check, and we have a strong IP [intellectual property] team," Stuart Lockyear, Burberry's director of IP, said.

Last year just under 1 million people bought a counterfeit Luis Vuitton item, the study found. The French luxury goods maker is famous for its handbags, luggage and purses.

Market stalls are the primary source of fake goods, but the trade has increased also as people travel more to destinations where such products are more readily available and access online websites such as eBay, the study said.

eBay, which the study said accounts for 29 per cent of counterfeit goods purchases, states on its website it does not allow the sale of counterfeit goods and that any such listings will be removed.

"Counterfeits, unauthorised replicas or unauthorised copies are not permitted on eBay," it says.

Lockyear said Burberry devoted a lot of resources to eBay and worked closely with it, ending more than 30,000 auctions last year.

You know I'm not 'for' all the designer counterfeits...
And as of right now, I think this slightly shifts my point of view on the topic.
What I used to think was that "Do people buy fakes for mainly the reason of 'fitting' in with the crowd?" And... "Why not save up what you need to invest on something you so long for"

Maybe it's true that these brands are overrated, overpriced and that these companys have some of us eating at the palm of their hands. But tell me if it does/does't portray that person slightly as a trying-hard climber into the 'ideal' social circle????

To me, and some people can dissagree as they please, but if I know I can't afford it, then I won't buy it. Everyone knows the cost of fakes now-a-days. You mind as well save up a little more and get the real deal!

real over fake is what I'm for

heh why spend a fortune on a bag that can barely fit anything and blend in with the crowd =='
but to be honest, its nice to see a little variety in Girl's wardrobes, i always see ladies ariound the Lower Main land wearing the same brand and sometimes identical clothing ___- but im surprised there's some cheap things that lasted longer than designer stuff

I'm always with
1. Real
2. Sale on Real (If there's EVER any lolz)
3. There's no opinion for Fake.

I guess for Fake you can fling it around and change it more often than the real thing.
I mean, if you add up about...3-4 fake bags you can get a real one? Depending on the pricing of the fake bag.

IMO, I guess it really all comes down to the person's personality on their point of view for fake items.

real>fake

"Sorry, I've seen for myself that a designer label is no guarantee of endurance. My 'Ralph Lauren' T-shirt from a market stall in Beijing is going strong after ten years, while my husband bought the real deal four years ago and it's falling to bits."

i say find me a pair of jeans that stretch and fit as well as TRs and i'll consider wearing $60 jeans.

lol i agree with you :)

I dont like fakes, but I personally dont mine other people wearing fakes that much AS LONG AS they dont lie that it's real when it's super obvious that it's fake.

well when it comes to bags, i'm all for real, as personally when i do look at the quality, i am not impressed......ALTHOUGH i was so close to buying a fake fendi when I was in NY (i know that there would be no way that i could ever afford the real thing), and I was looking the quality, and it actually was a pretty good one, but i was short $5 on what the woman was asking (this is after i got her to drop the price from $90 to $40....I only had $35 on me), and she wouldn't drop that last $5, so i never purchased it.

Yet I did buy a fake Tiffany necklace and bracelet in NY at the fraction of the cost ($20 for the two), that do have the proper engraving on it (i do check for those things, so that it does look like more of the real deal), and honestly, i have had so many people 'oohh' and 'ahh' over it and believe that it's the real thing.

so other than my fake Tiffany items, I don't go out and buy fakes, and i'm not one to try and buy top designers on EBAY, as a friend once learned the hard way by buying a LV bag which she thought was real....and turned out was fake.

Yeah...same goes with me

I'd still go for real, then next choice real on sale, and lastly fakes.

But hey, this is just my own opinion and personality...totally nothing wrong with someone buying fakes though! I also agree that totally cool with someone wearing it as long as they admit it's a fake, especially if it's a seller selling an item on websites like craigslist or something =)