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It's ironic that the brand is called Teenflo, yet it caters to adult women :P
Teenflo opens Vancouver store
VANCOUVER - Teenflo has launched a Vancouver store with a made-in-Canada women's clothing concept that probably wouldn't have worked in the city 16 years ago, Teenflo Canada president Charles Le Pierres said Tuesday.
The upscale fashion brand - aimed at working women from 25 to 50 - opened its first western Canadian store in Pacific Centre this past weekend and Le Pierres likes its chances in its new market.
"When I first came to Vancouver 16 years ago, the city was more laid back and even women wore shorts and T-shirts," he said in an interview. "But now people here are very much aware of what's going on in the fashion world and they don't want to wear something that was in fashion a year ago."
Teenflo President Charles Le Pierres outside new store in Pacific Centre in downtown Vancouver.
Steve Bosch/Vancouver Sun
The Teenflo brand, which is not aimed at teenagers, was created in Paris in 1975 from the names of the two original founders - Martin and Florence.
Le Pierres and his wife, Judy Richardson, acquired the brand's North American rights in 1990 and currently operate two Montreal stores, with plans to open two new Toronto outlets within the next year.
Teenflo clothes are also sold through retailers like Holt Renfrew in Canada and Bloomingdale's in the U.S. and everything the company sells is made in Canada - specifically by contractors with Ontario manufacturing facilities. Le Pierres said about 80 per cent of Teenflo fabrics are imported from Italy.
He said the company has resisted the temptation to produce its clothes at cheaper prices overseas because quality remains a huge priority.
"We are a high-end brand and we buy very expensive fabric," Le Pierres said. "I know our Canadian contractors can give me top-quality garments."
He said Canadian manufacturers can also produce and deliver clothes to Teenflo faster than Asian producers.
"In China, you need to wait three to four months before you get your goods but in Canada, I can order more pants and get them in two weeks - maybe four to five weeks for jackets," Le Pierres said. "That gives me a much faster turnover and really helps when you know exactly what the market wants right now."
He feels many customers don't realize Teenflo merchandise is produced in Canada but expects when they do, most appreciate the fact the company supports Canada as a place to do business.
Teenflo's concept of quality at reasonable prices includes tops priced from $150 to $225, dresses from $200 to $300, pants from $240 to $275 and blazers from $375 to $450.
It's ironic that the brand is called Teenflo, yet it caters to adult women :P
wow it's pretty pricey... doubt i'd buy much there...
checkout:
They were hiring a few weeks back. I saw a posting on craigslist.
~ My Closet for sale ~
i just looked at their site and i actually like their clothing. some of it is too business wear for me though. it kinda reminds me of h&m but a lot more expensive. here's their site :).
Teenflo
May 06, 2009 - Jun 01, 2009
Teenflo Spring Sale!
Check out Teenflo's first Spring markdowns of 30% off selected merchandise. Also, just arrived: New Teenflo Summer Collection. Plus new Velvet, Graham and Spencer and James Perse casual wear! Located on the 2nd floor beside the Apple store.
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