Vancouver-based high-fashion retailer Aritzia is among the boosters the 2010 Olympics has pulled in to back the event.
Aritzia bid for and won the right to be an official licensee, which means it can produce Olympic-branded women's apparel in exchange for royalty payments to Olympic organizers.
John Catliff, Aritzia's director of business development, said initially people wondered why a fashion house like his would be involved in sponsoring a sporting event. However, he noted that the Olympics is a cultural event, "which is what we do.

"We're a cultural company."
Catliff added Aritzia will create items that are different from the typical souvenirs people might expect from the Olympics, and hopes to move a lot of them on Robson Street during the Games in 2010.
"It's T-shirts and fleece tops, but it's also fashion items and items you'd pay a fair penny for," Catliff said. "Our clothes, at least from what our designers have created, are very cool, which means not too overstated, not in your face."
Catliff expects to have the first items created for the Olympics on Aritzia shelves by the end of this year.
Catliff added that Aritzia didn't get involved for the prospects of massive commercial success, but out of a sense of wanting to get involved in "the largest event in Canada's history."
The firm will also be a small, but not insignificant part of supporting the Games. Olympic organizers have estimated the licensing of Olympic-related merchandise, from umbrellas to pins and luggage tags, to generate $46 million in revenue.

hey that's pretty cool!

Oooh gotta get some of that, I'm really intensly into sports, that will be really nice for training. I hope it will be better quality than the stuff at Zellers, even though there is nothing wrong with that stuff. (Aritzia is just a little more high-end)

Cant wait! Thx for the tip!

this is so cool =)
thanks for the postt!

LOL i got a shirt from the warehouse that says TNA LOVES WHISTER

There were lots of 2010 clothes at the Aritzia warehouse sale!!!

^ awwwh and i missed it
but that would be pretty cool~
i would love to buy nice looking adidas sweaters for 2010

O0oh I can't wait! :)

I bet you tweens would buy it and not give a crap about the olympics.
but hey it's awesome so is it gonna be like TNA logo and the 2010 olympic logo with it?

^ btw i've seen a few 2010 tna bags...><

I think i saw ONE and it looks EXACTLY the same as those bowler bags =/
forget to add, it was like Whistler 2010 in the rainbow gradient... honestly replace whistler 2010 with TNA you got the same thing.